The Massillon Visionaries is a soccer club from Massillon, OH, devoted to nurturing a sense of community, sportsmanship, and leadership among young athletes. The club’s emblem, an owl with wings protecting its name, embodies belonging and strength — characteristics at the core of the club’s formation. This logo extends into the brand identity system and brand guidelines.
The owl signifies wisdom and echoes the unity and commitment the Visionaries foster. The wings clasping the typography symbolize the connection that brought the club to life. A secondary logo offers visual flexibility, ensuring the Visionaries’ image remains consistent and distinctive.
Likewise, a wordmark version of the logo caters to instances when the brand’s essence must be preserved. The two typefaces are integral to the Visionaries’ brand identity. Paralucent, a sans-serif font, signifies unity and sportsmanship; Unit Slab Pro, a bold serif typeface, encapsulates the competitive spirit of the club. The brand’s color palette mirrors the evening charisma of the owl. Nocturnal, a deep blue, captures the nighttime sky, while Twilight, a serene light blue, imparts a sense of tranquility. The vibrant orange shade, Luna, represents the radiant energy of moonlight, symbolizing enduring spirit and energy.
